I will be putting out some basic principles I have learnt from social networks about business development through platforms such as LinkedIn, Twitter, Facebook. Moving into the modern environment of business development, bringing about new relationships could well be pivotal for our business survival. Today we have a wealth of social networks operating with over 300 million users bringing about a fantastic marketing opportunity as well as a prospect database that we can all tap into.
Tip 1: using platforms such as LinkedIn allow you to build a highly effective public profile about yourself. I personally recommend that any profile you have about yourself is not used to openly advertise your business. I say this because potential clients will automatically be pulled away from your profile if they believe it to be a sales pitch. I would recommend listing your specialties to show to the public what you provide and building a public brand.
Tip 2: Have a full company profile! This is especially important for the smaller businesses out there. Having a full profile for your company as well as promoting each member of the team on this page gives your company maximum exposure to key markets as well as hidden markets. This is one of the fundamental flaws I have seen my research of companies on social networks.
Tip 3: You can also use this to also utilize the careers aspect of these sites. A very important part of managing sales globally is to have the correct management personnel in place in each of your countries spearheading the company goals. They caliber of people on LinkedIn, Plaxo etc. will bring you access to the type of people you need running a segment of a business, especially those new to running regions… it is a very different ball game to running a country with much more to do!
Tip 4: The lifeblood of any business is new business! Building on existing relationships brings us about some regular work but the most beneficial growth tool is new business. Social networks allow us to enter into new avenues of relationship building after which we can begin engaging in sales cycles. On the other side, also be responsive to those who may be able to help you. Gaining business partners through social networks could be the key to success!
Tip 5: Participate openly in the Q&A segment of these sites. Here you are again able to build a portfolio of being an expert in your field bringing new sales potentials and building your company’s network. This is also a great way of using Twitter which allows you to use a keyword search to see who is trending about your company or your services! Sales heaven!
There are so many more way in which we can use these networks to build our presence and sales pipeline. It is the modern executive, the learning executive, the humble executive who will take into consideration all the options available to them!
Tip 1: using platforms such as LinkedIn allow you to build a highly effective public profile about yourself. I personally recommend that any profile you have about yourself is not used to openly advertise your business. I say this because potential clients will automatically be pulled away from your profile if they believe it to be a sales pitch. I would recommend listing your specialties to show to the public what you provide and building a public brand.
Tip 2: Have a full company profile! This is especially important for the smaller businesses out there. Having a full profile for your company as well as promoting each member of the team on this page gives your company maximum exposure to key markets as well as hidden markets. This is one of the fundamental flaws I have seen my research of companies on social networks.
Tip 3: You can also use this to also utilize the careers aspect of these sites. A very important part of managing sales globally is to have the correct management personnel in place in each of your countries spearheading the company goals. They caliber of people on LinkedIn, Plaxo etc. will bring you access to the type of people you need running a segment of a business, especially those new to running regions… it is a very different ball game to running a country with much more to do!
Tip 4: The lifeblood of any business is new business! Building on existing relationships brings us about some regular work but the most beneficial growth tool is new business. Social networks allow us to enter into new avenues of relationship building after which we can begin engaging in sales cycles. On the other side, also be responsive to those who may be able to help you. Gaining business partners through social networks could be the key to success!
Tip 5: Participate openly in the Q&A segment of these sites. Here you are again able to build a portfolio of being an expert in your field bringing new sales potentials and building your company’s network. This is also a great way of using Twitter which allows you to use a keyword search to see who is trending about your company or your services! Sales heaven!
There are so many more way in which we can use these networks to build our presence and sales pipeline. It is the modern executive, the learning executive, the humble executive who will take into consideration all the options available to them!
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