How to Win a Client and Keep him Forever!!!

Today’s corporate and business industry has seen a change like never before. Business and professional dealings have become more relationship-based than just product or price-based. Whatever you are out there to sell, whether holidays or education, the demand and the budget are already there.
To build a strong and loyal client base, you need to do more than sell; you need to build a relationship with them. Once that is done, your market share and performance to deliver results will rise considerably. Product and price being a constant, we prefer to deal with people who we get along with. Here are some simple yet powerful tips to build strong relationships with clients and make them loyal to your brand.

FIND OUT WHAT YOUR CLIENT LIKES

In most of my meetings, I often ask: “What do you like?’ What are your hobbies? What makes you happy?” One client told me the colour purple made her happy. I once sent her a custom-made purple diary with a note, “I saw a purple diary and thought of you”. Another client said he had a hobby of collecting pencils from hotels. Over three months, I collected pencils from all the hotel rooms that I stayed in, and sent him a shoebox full of pencils. My clients were so delighted. This was not just another gift, it was a gesture of friendship, of letting them know subtly that you care about them and what is important to them. I have such a strong relationship with them that they are the biggest promoters of my work.

GO WITH THE POSITIVES

Before you meet a client always do some research about them. LinkedIn, Facebook and Google will you give you information that will help you establish the relationship that will help your career soar to new heights. I hunted a client down on Facebook and his status spoke about his passion for directing plays for children. I brought that up in my meeting and complimented him for following his passion. We spoke for a solid two hours about ideas on theatre-based education and at every idea, encouraged him and complimented him for his energy and zest for creativity. My client is not only a super performer at work but he is also now the creative director at a theatre academy where he works over weekends. Business with him is one SMS away and no matter how busy his schedule is, he always accommodates my proposals.

KEEP YOUR PROMISE

In today’s fast and furious business environment, promises are made only to be broken. When you break your word to a client, it is the beginning of the end of your relationship. If trust is the foundation, then build it consciously. Make a promise and keep it. In every meeting that I attend, I always make a promise, whether personal or professional, and I keep it. In keeping my promise, I am letting the client know he can trust me. Even if the promise is, “I will send you a copy of my book,” or “I will email you the proposal in two hours,” I make sure the copy of my book leaves by courier the same day and the proposal reaches him in two hours. Everyone is out there selling a product and negotiating a price. That is hard work. Be different. Go out there and sell your credibility, your trust and your guarantee to a fulfilling relationship, and you will have clients that will grow to be your dearest friends and your greatest promoters.

MARKET YOUR OWN SELF "

You will not be respected unless you respect yourself,


People will not understand your value unless you recognize it yourself.


People won’t acknowledge your talent, unless you do it yourself.


In the era of communication explosion, marketing plays a very vital role. How you express yourself and your talents make a world of difference.


Some people say that if you are talented and capable then it would definitely be recognized one day. A good thought indeed, but it is not possible in the present scenario that talent could be recognized on its own. We come across innumerable talented people, but it’s a handful who make it to the pinnacle. Your capabilities remain buried inside if they do not find a proper outlet. We also meet certain persons who have miraculously reached the acme, leaving their contemporaries far behind. These people skillfully combine their exceptional talents with common sense.


In my view to be successful, common sense
is a far better pre-requisite than being a genius!!!


If you want to be an eminent singer, then you must make a superb resume & get right appreciation letters, Send them to various companies and music directors, accompanied by your audio recordings. You have to present your qualities in the best possible way. If you think that you can be identified without any effort from your side, then, My friend, you are very wrong. You have to sell yourself to the world. And you have to be good at it!!


You are very beautiful, and want to pursue acting or modeling as your career, then there are two ways in which you could proceed-
Keep on visiting restaurants, shopping malls and clubs frequently so that directors and photographers spot you and you get and opportunity. There is just one risk factor. May be you wanted to be a heroine, but by the time you got noticed, you were fit to act in character role.
The other way is to prepare an impressive portfolio and send it to various ad agencies. You can take part in beauty contests and come to the limelight.


In the initial stages, you have to do the propaganda of your talent. You have to speak high of yourself, as, in modern times to publicize oneself is not derogatory.


I remember a bio-data of an applicant even today. He wrote “I am an extraordinary man and can save lakhs of rupees of your company from day one. I can also provide extra staff without spending a rupee.”


The interview panel was naturally inquisitive, someone called him a fool, and, others extraordinary, and still others kind of brave, but audacious. But everyone wanted to listen to him. He had undoubtedly been able to attract all of them.


The first question that he was asked was, “Is it true what all you have written in your resume?


“Yes”


“How is it possible??”


He said, “ Before applying for the job, I thoroughly studied the work style of your company and your workers,


· I saw that almost 1000 workers come half an hour late and go half an hour early. So you are giving salary for 36,500 hours just for free.


· If your working hours are 8-10 hours, then because of the schedule of the workers, they are wasting 10% of their time.


· If it is made mandatory for everyone to reach in time, then


1. You save on the wasted salaries of 36,500 hours .


2. You will be increasing the working hours by 10%.


It goes without saying that this candidate was instantly selected. So you must always project yourself as special, capable and full of potentials. Meet people, impress them, write in newspapers, be a part of the headlines, Do what all you can do, but you must be different from the crowd.


When you market yourself, then people might
call you over-ambitious, opportunity seeker, servile,
and with all such names. Do not bother.
After a while they are going to call you
with just one name - Successful.


Present yourself neatly, elegantly. Wear presentable clothes and accessories because your appearance casts the first impression. Highlight your qualities; bring them to public’s notice. Do not bother about what they will say.